Smart apartment was conceived by Area-17 as a clever answer to all the issues revolving around the idea of dwelling: functionality, distribution, furniture design, lifestyle quality, and space optimization.
In 2010 Citic Bank asked Area-17 to design a private clubhouse in Boao, on beautiful Hainan Island. Citic Club House is an ideal place for the bank’s important clients to combine business meetings with leisure.
Area-17 designed Secret Pon-Pon boutique in Kuwait City, embodying the brand’s spirit in the plan: young and lighthearted on one hand, feminine and confident on the other. Chic champagne and off-white interiors are spiced up by pink accents, while the sparkle of golden details adds a glamorous touch to the atmosphere.
Chan Ba Ban Dao is a 400'000 square-meter real estate complex located in Xian, China, part of a wider 2'000,00 square-meter urban project.
In 2013, Harrod’s launched the Denim Gallery, an in-store menswear department dedicated to denim. Area-17 entered the legendary London shopping temple to design Jacob Cohen’s boutique within the gallery.
When asked for redesigning the retail image of the Italian accessories brand Satchi, Area-17 opted for an atmosphere of masculine and sober elegance, with a contemporary flair.
Close to the Riccione seafront, the Sixty Hotel brings its clientele into the colorful world of the ‘70s. Psychedelic atmosphere, original vintage furnishings, and environments signed by twenty-five international artists make this hotel truly one of a kind.
Area-17 developed the concept for Cavalleria Toscana’s flagship stores. Cavalleria Toscana is an historic Italian brand, made up of two souls: horse-riding apparel and everyday sportswear. The first two stores will open in Seoul, in the Shinsegae Main and Gangnam buildings.
While rethinking Satchi ‘s retail image, Area-17 also designed a temporary store for the brand. The location and the type of store demanded for a different approach, which could guarantee a strong and instantly noticeable identity in order to capture passersby’s attention.
Designed by Area-17 to make the most of the modest proportions, this urban interior has a cozy and nonchalant appeal. The almost industrial atmosphere is warmed up by thoughtfully placed oriental accents. Textures and neutral colors create dynamic interrelations among the clean surfaces of the walls, ceilings, and roof.