Hearth of Italy celebrates Italian food culture in the heart of Moscow. Area-17 and INRES designed a space with an authentic atmosphere in which to buy products from Italy as well as taste Italian specialties in themed restaurants.
Hamilton Elite Club is a private luxury palace for receiving elite guests and hosting business receptions. The client, owner of Reignwood Group and Red Bull China, wanted an environment where Chinese and European culture could meet. Area-17 came up with a solution that mixed both styles and commodities from the two worlds.
Area-17 transforms a typical rural dwelling in the Dolomites into a refined contemporary villa. Traditional Tyrolese materials build essential volumes, through a process of abstraction and synthesis of original shapes.
For the second time, Area-17 oversaw the project management for Officine Panerai’s pavilion at Watches&Wonders, the Asia Haute Horlogerie Exhibition held at the Hong Kong Convention and Exhibition Centre.
In one of the most prestigious towers on Chang an avenue, Area-17 has designed the residence of a famous Chinese businessman, owner of Redbull China. The 600 square-meter apartment is pure luxury from the inside out.
The idea of jewelry inspired Voguelian boutique’s concept. The whole environment is metaphorically surrounded by a wrapping bracelet, from which products on display hang like fancy charms.
Area-17 supported Peuterey entering the Asian market and oversaw the realization of the brand’s first Chinese boutique in Shanghai. The store is located in the Takashimaya Shopping Mall, a mall managed by Japanese investors, devoted to a niche public in the wide fashion market.